Having a standout LinkedIn profile can help you build your professional network, grow your business, or find your next career opportunity. Here are some tips for how to improve your LinkedIn profile so that it showcases your skills, experience, and potential.
Including a photo is extremely important. Profiles that include photos receive significantly more clicks. The photo you choose for your profile is a critical decision. You want a photo that reflects your industry and your professional persona. Your picture is the first impression people will have of you, so you want to show you’re serious and personable. You don’t want to use a picture you took ten years ago. In addition, you should avoid using a photo with pets, children, or significant others in it.
The summary section is your opportunity to create a brand for yourself. Use that opportunity to highlight experiences that shaped your career, awards and achievements, and any specialized skills you have. You can also highlight your professional motivations. What are you passionate about and what are your career goals? It is good idea to research keywords/buzzwords for LinkedIn. These words will likely appear in thousands of LinkedIn profiles, so you are better off avoiding them in favor of more descriptive words that will allow you to stand out from the crowd. When you do use keywords, be smart about it. Include words you want to come up in searches.
Potential employers and professional connections will be drawn to a compelling story. You want to come across as interesting and relatable; this is a great way to stand out. One way to do this is to use visuals. Video content and pictures are a great way to engage your audience. Another way is to use your words by including blogs and other long-form posts. Whether you’re writing advice or giving your thoughts on a hot topic, the goal should be to build your personal brand and add to your overall story as a professional.
Your LinkedIn profile is your chance to tell other professionals who you are, what you can do, and what you care about. To connect with people, you want to show them that you are professional, motivated, and passionate. The end game is to create a brand and a story that connects with people.
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