A strategic performance incentive program will motivate your healthcare sales team to be more productive, work better in a team environment, and go out of their way to improve the company. These tips will help you create performance incentives that improve the day-to-day productivity of your healthcare sales team.
You want to base your incentives on the individual. Not every employee you have will be motivated by the same things. You want the platform to be flexible enough to accommodate each of your employees. Your team is diverse; they come from different generations and have different backgrounds. They have different job levels and job functions. They don’t all want the same things. Individual goals support healthy competition among your team members. At the same time, you want the platform to have a team component which improves collaboration. You need your team to work well together, so you want them to have common goals to work towards.
You want to give each incentive or promotion a name that triggers excitement in your team members. You also want the name to clearly articulate what the incentive is. Many times incentive plans fail because the employees are confused about what the incentives actually are and what they need to do to attain the rewards. Avoid confusion by being transparent and direct. The prizes and rewards need to be visibly displayed and effectively promoted.
Communication is one of the most important aspects of a successful incentive program. The team needs to know where they stand when it comes to company objectives. If the team can see the progress they’ve made, they are much more likely to come together and push each other to complete objectives. Thus, you should give status updates that are consistent and regular.
If you have a successful promotion, follow it up with another exciting incentive. You should announce the new program before the first one ends so that you can keep the momentum. The key to creating effective performance incentives is to be consistent and smart about your promotions. Periodic promotions aren’t going to keep your team members highly driven throughout the entire year. Your incentives should build on each other so you can keep the morale of your team high.
As you can see, some thought needs to go into your incentive program. You have to figure out exactly what drives each of your employees, while also figuring how to motivate the team as a whole. Working with a healthcare recruiter can help you identify the right kind of performance incentives to motivate your team.
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